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    US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets

    Posted on emarketer.com by Jillian Ryan

    "Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

    We forecast that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion. B2B digital ad spending growth in recent years has outstripped digital ad spending growth overall, ...

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  • The IJC now has over 40 hours of technical presentations on YouTube

    Since 2014 The IJC (The Inkjet Conference) continues to educate about all aspects of inkjet engineering and chemistry for industrial applications. Attended by over 500 experts and enthusiasts, the conference is now reaching record subscription numbers for its YouTube channel. With weekly new releases and thousands of views on monthly basis, The IJC is spreading core technology know-how to an ever-increasing audience.

    Printhead architecture, design options for ink delivery systems and inkjet-printed perovskite photovoltaics are among the most watched videos. Ink formulation and waveform optimisation leading to jetting reliability combined with production techniques cover all aspects of inkjet engineering and inkjet chemistry. Market applications and market knowledge explain current trends in established areas alongside blue-sky research on future potentials.

    Altogether over 80 clips, vast majority of them recorded during previous editions of The IJC, offer high-class insights about every component of a reliable digital printing system developed for specific market challenges. The most recent releases include presentations from The IJC 2019, to begin with the award-winning “Inkjet 3D printing: High resolution and multi-material digital manufacturing”.

    From scientific papers on jetting reliability through to the latest innovations in software and hardware, The IJC has accumulated state-of-the-art content and has established the world’s biggest inkjet platform – now also as a free video library. While many companies and research centres have called upon their employees to stay at home during the global pandemic and subsequently, they naturally turn to YouTube for both entertainment and education. Engineers, chemists, system integrators, brand owners, scientists and anybody with genuine interest for the digital shift will find learning material aplenty at www.youtube.com/theijc

    Dedicated to their educational objectives, the organisers of TheIJC are also aware how invaluable the networking has been since the inception of the event. While carefully monitoring the international guidelines, The IJC is still on track to organise the 7th edition of the conference on 27-28 October 2020 at Crowne Plaza Düsseldorf. For the latest updates please follow http://theijc.com

    https://static.ombe.com/slir/w235/forums/200/rickpics/IJC-logo.jpgAbout ESMA

    Since 1990 ESMA proudly serves the industrial printing sector. The European association for printing manufacturers in screen and digital printing has grown into an organisation representing industrial, functional and speciality print. Throughout the years ESMA developed the Knowledge Hub concept which now provides almost 70 European manufacturer members and Technology Partners with cross-technology expertise. Every ESMA member enjoys advantageous terms at major trade shows and ESMA’s own conferences. Other benefits include access to technical seminars and committee meetings. Partners and members receive support and advice regarding health, safety and environmental legislation and participate in setting industry standards. For more information visit www.esma.com