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  • HP Expands Soft Signage and Decor Printing for HP Latex with New Durable Textile Collection

    NEW ORLEANS, La., October 10, 2017 Today at SGIA Expo 2017, HP Inc. announced a new range of durable textiles certified for HP Latex printers to produce soft signage and dcor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology.

    The new textiles from selected media vendors1 expand possibilities for durable HP Latex printing for soft signage applications, including backlit and front-lit banners, block-outs, backdrops, and Point of Purchase displays, with higher durability. These textiles also enable new home dcor applications, such as curtains and blinds, cushions, lampshades, and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.

    We continue to expand on HPs promise to deliver new possibilities for HP Latex printers. New durable textiles for soft signage and dcor open new growth opportunities with HP Latex water-based technology, said Joan Prez Pericot, General Manager, HP Large Format Graphics Business, HP Inc. Unlike solvent-based printers, HP Latex technology can print on traditional signage substrates such as banners and vinyls, in addition to textiles, including uncoated substrates.

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    New textile applications for HP Latex


    At SGIA in booths 1029 and 1045, HP is presenting a textile showcase and printing on HP Latex printers, including the HP Latex 3600 Printer, winner of the 2017 SGIA Product of the Year Award in the Roll-to-Roll Solvent/Latex (over 80 inches) category. The HP Latex 3600 Printer supports high-volume printing and high monthly duty cycles, designed for PSPs needing long-run, uninterrupted printing.
    Textile printing is also supported on the HP Latex 1500 Printer, a robust, affordable printing solution, delivering fast turnarounds, HP Latex 560 and 570 Printers, designed for medium-to-large PSPs with increasing print volumes, and for smaller volumes, on the HP Latex 365 Printer.

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    HP PrintOS for sign and display production


    HP PrintOS is expanding for sign and display. PrintOS enables print shops to simplify and automate production of, signage and decoration applications. The powerful apps running on the PrintOS platform bring cloud advantages, with low start-up costs, easy setup, and unlimited capacity. HP PrintOS apps available for sign and display printing include:

    • Applications Center, offering easy access to HP Signage Suite for easy web-based design and ordering jobs for signage and dcor, and HP WallArt Suite for decorative applications. HP WallArt Suite is updated to include cushions as a new application, in addition to wallcoverings, canvas, decoration, posters, and cushions.
    • HP Media Solutions Locator *, a fast and assured way to find certified media availability by region.
    • HP Print Beat, providing visibility into press/printer performance for continuous improvement of print production operations
    • HP Latex Mobile App, enabling unattended printing by getting printer alerts when you are not in front of the printer or even when you are out of the shop.
    • HP PrintOS Box, a file exchange which simplifies print file receipt, content validation and routing to production.



    1. Information on certified media is available for customers in the HP Media Locator, in HP PrintOS.
    2. Based on HP internal testing February, 2017 comparing the HP Latex Print and Cut Solution with a solvent-technology-based integrated print and cut solution at a comparable cost.


    Forward-Looking Statements


    This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries (HP) may differ materially from those expressed or implied by such forward-looking statements and assumptions.

    All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.

    Risks, uncertainties and assumptions include the need to address the many challenges facing HPs businesses; the competitive pressures faced by HPs businesses; risks associated with executing HPs strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HPs products and the delivery of HPs services effectively; the protection of HPs intellectual property assets, including intellectual property licensed from third parties; risks associated with HPs international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the results of the restructuring plans, including estimates and assumptions related to the cost (including any possible disruption of HPs business) and the anticipated benefits of the restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HPs Annual Report on Form 10-K for the fiscal year ended October 31, 2015, HPs Quarterly Reports on Form 10-Q for the fiscal quarters ended January 31, 2016, April 30, 2016 and July 31, 2016, and HPs other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements. HPs Investor Relations website at http://www.hp.com/investor/home contains a significant amount of information about HP, including financial and other information for investors. HP encourages investors to visit its website from time to time, as information is updated and new information is posted.